Ecommerce Articles online marketing

As an online retailer, you are probably already aware of the power behind product reviews. In this article, Patricia Fusco, lead strategist for Netconcepts, launches the discussion by explaining the difference between ethical and “artificial” product reviews. Having a clear understanding of what a “good” product review entails, allows you to strengthen a product page’s development in order for it to be good for search and great for users.

Read this article about product reviews here, and learn how to take control over your product sales through review management and product level search engine optimization.

Filed under: Articles Ecommerce SEO | Email to a Friend | Printer-Friendly | No Comments »

Spread the word:      

• Six-figure sales in the first month
• 14,000 product pages indexed
• 80% of orders new to file

Filed under: Case Studies Ecommerce SEO | Email to a Friend | Printer-Friendly | 1 Comment »

Spread the word:      

Search engine marketing

• Making your site “search engine friendly”
• “Pay-per-click” search advertising
• Benchmarking, competitive intelligence and ROI analysis
• Trends in contextual, behavioral and local advertising

Creating a buzz — viral marketing

• Blogs, RSS feeds, forums, wikis and more
• Harness “word of mouse” to enhance your brand
• Identifying the “sneezers” who will spread your viral message

Web analytics

Speakers:
Stephan Spencer, Founder and President, Netconcepts

Filed under: Blogs Buzz Marketing online marketing Seminars SEO Web Analytics | Email to a Friend | Printer-Friendly | No Comments »

Spread the word:      

“Out with the old, in with the new,” Stephan Spencer, Founder and President of Netconcepts writes in this article about SEO trends. Learn what website metrics to measure, and what to forget about, as Stephan gives us his insight on the hot topics in the world of search engine optimization.

Filed under: Articles SEO Web Analytics | Email to a Friend | Printer-Friendly | 1 Comment »

Spread the word:      

This month’s selectee, Millcraftfurniture.com, is an outdoor furniture manufacturer operating a small (less than 100 pages) MIVA Merchant-powered ecommerce site. Its rankings are in the doldrums. The store does not appear in the first 100 listings in Google for critical terms “Adirondack chairs” and “Adirondack chair.” This site is buried deep in Google’s results for many other key terms, such as “outdoor furniture,” “patio furniture,” “garden furniture,” “porch swing” and “bench swing.” Millcraftfurniture.com does rank No. 2 for both “poly furniture” and “poly outdoor furniture,” but these two terms get little to no search activity, according to Yahoo! (specifically, the Overture Keyword Selector tool at Inventory.overture.com).

Filed under: Articles Ecommerce SEO Website Audits | Email to a Friend | Printer-Friendly | No Comments »

Spread the word:      

• 40% increase in natural search traffic
• Page 1 Google Rankings for their 3 most important keywords
• Indexation has risen over 15% across Google, Yahoo, and MSN
• More than doubled number of back-links

Filed under: Case Studies Copywriting Ecommerce Link Building SEO Website Audits | Email to a Friend | Printer-Friendly | No Comments »

Spread the word:      

• A 6 fold increase in website sales generated as a result of online advertising over the same period
• A near doubling of overall return on investment in online advertising, from 6.7:1 in mid-2005 to an average of 12.2:1 in early 2006
• On 6 April 2006, the House of Travel website was named one of New Zealand’s top websites in the NetGuide People’s choice Web Awards, with www.houseoftravel.co.nz being awarded the 2006 title of “Best Travel Site”

Filed under: Case Studies online marketing SEO | Email to a Friend | Printer-Friendly | 1 Comment »

Spread the word:      

• Conversion rate increase of 27%
• 300 % increase in search engine traffic
• 15 % increase in average order value (AOV)

Filed under: Case Studies Ecommerce Web Development | Email to a Friend | Printer-Friendly | 1 Comment »

Spread the word:      

This interview is with PoolDawg and Jody Hartwig, Netconcepts’ Vice President of Client Services for PRWeb. PoolDawg is a Netconcepts’ client whose goals were to embrace organic search.

“As a newer company in an established market, it was extremely important to get a jump start on our search engine listings,” says Mike Feiman, Director of Marketing for PoolDawg.com.

After successfully implementing Netconcepts’ recommendations, PoolDawg has experienced a 300% increase in search engine traffic.

Listen to the interview for an amazing success story!

 

 Standard Podcast [5:56m]: Play Now | Play in Popup | Download

Filed under: Ecommerce Podcasts SEO | Email to a Friend | Printer-Friendly | No Comments »

Spread the word:      

One of the hot topics in SEO is the debate over duplicate content. Many retail websites might carry the same products across multiple domains; news-related websites and articles might be found in multiple places all across the web. Lead strategist for Netconcepts, Patricia Fusco responds to the issue of duplicate content by saying, “This challenges search engine algorithms to be smarter and faster when presenting users with definitive, relevant search results — usually the original content source.”

Whether you are already aware that you have duplicate content across several domains or not, duplicate content could be a cause for concern from an organic search and a search engine spider perspective.

Read “The Duplicate Content Debate” here and find out whether or not you should address this issue for your own sites.

Filed under: Articles SEO | Email to a Friend | Printer-Friendly | No Comments »

Spread the word: